Influencer Studio
Recurring personalities, social clips and creator campaigns.
Recurring personalities, social clips and creator campaigns. It is campaign-shaped rather than episode-shaped — one identity across many campaigns, each with its own sponsor, disclosures and release history — so it needs its own phases rather than a fifth column in these.
This Studio is planned, not built. It is here so the shape is visible
and can be argued with before it exists.
The workflow
Four phases, and only the stages this kind of production actually has —
a commercial has no bible, and showing one would make the tool read as television
software to everybody who is not making television.