Brand Studio
A company's own ongoing output, rather than one spot for it.
A company's own ongoing output, rather than one spot for it — which is what separates this from Explainer. The continuity object is the brand guidelines themselves, and the never list stops being a visual negative and becomes a legal one: claims that may not be made, a spokesperson's likeness, a competitor who may not appear. Largest market of these and the most crowded.
This Studio is planned, not built. It is here so the shape is visible
and can be argued with before it exists.
The workflow
Four phases, and only the stages this kind of production actually has —
a commercial has no bible, and showing one would make the tool read as television
software to everybody who is not making television.